Therapists Starting A Group Practice Need To Know This
Going from solo to group means going from marketing and selling one service to selling two.
A solo practice markets and sells therapy
A group practice markets and sells therapy and employment
If you are building a group practice and fail to nurture both – you will not succeed.
How are you getting the word out about your job openings? What makes working at your practice awesome? Why would the top talent choose your practice over someone else’s? Are you competing on rates, mission and values, training and consultancy? How will you prevent employee attrition over time?
I would go so far as to recommend creating a marketing plan for marketing employment. (Perhaps my list of questions is a good jumping off point combined with your marketing plan template of choice that includes marketing foundations).
Knowing how to market and sell employment is one of the most important skills a group practice owner can learn. Without a group it’s not a group practice. Go grow it.
