Marketing

One of the most challenging parts of selling and marketing trauma therapy services is when you have a sense of who you help and how you help them but not being able to clearly define who they are or how to speak to them. It’s common with trauma therapists because while everyone has trauma, most…

Therapists often try to sell what clients need instead of what clients want. Here’s why that’s a huge mistake… I just visited a therapist website and where they are offering a “Self Care Guide” because “self care can lead to a deeper connection to yourself.” So does the website visitor *need* self care? Probably –…

There’s a ton of marketing advice for therapists wanting to launch, grow, or sustain their private practice. It makes sense if you feel overwhelmed and like there’s just too many things to do. You gotta make a great website, optimize your Pinterest pins daily, engage in professional LinkedIn groups, learn how to do SEO, get…

I recently posted on Facebook how I’m interested in helping non-men in the trauma space become thought leaders. Here’s my original post:  It reads:  Hey – I am noticing that a lot of the major thought leaders in the trauma therapy spaces are men/male presenting: Bessel Van Der Kolk, Gabor Mate, Stephen Porges, Dan Seigel,…