Marketing

Therapists often try to sell what clients need instead of what clients want. Here’s why that’s a huge mistake… I just visited a therapist website and where they are offering a “Self Care Guide” because “self care can lead to a deeper connection to yourself.” So does the website visitor *need* self care? Probably –…

There’s a ton of marketing advice for therapists wanting to launch, grow, or sustain their private practice. It makes sense if you feel overwhelmed and like there’s just too many things to do. You gotta make a great website, optimize your Pinterest pins daily, engage in professional LinkedIn groups, learn how to do SEO, get…

I recently posted on Facebook how I’m interested in helping non-men in the trauma space become thought leaders. Here’s my original post:  It reads:  Hey – I am noticing that a lot of the major thought leaders in the trauma therapy spaces are men/male presenting: Bessel Van Der Kolk, Gabor Mate, Stephen Porges, Dan Seigel,…

Every now and then I post a couple sentence truth bomb to my Facebook profile (want to get truth bombed in your FB feed? Add me as a friend). Here are some of the top hits according to “likes and shares” across Facebook. 1. April 2020 “You don’t need to talk about yourself. You need…