One-on-one coaching
Marketing & business coaching for therapists
Get a steadier stream of clients
Are you
- Exhausted
- Juggling lots of ideas with no clear path
- Struggling to find marketing that's consistent
- Trying to get private-pay clients
- Worried as referrals dry up
- Stuck in a cycle of stop and start
Do you want
- Consistent private-pay clients and referrals
- A clear plan so there's no more second-guessing
- Confidence that your marketing works
- Accountability to follow through
- A business that supports your life
- More income beyond 1:1 therapy
More clients, more ease
I would love to help you get a steady stream of clients and a business and life that you love.
What makes me different
A blend of marketing expertise, business strategy, and clear thinking
My approach is practical and grounded. I help you prioritize what will make the biggest difference and move forward with clarity and direction.
Our work is not about following someone else's blueprint. Let's define the actions that are right for you so your business growth feels aligned with who you are and the life you want to create.
A bit about my background
I've spent over a decade in therapist marketing. I founded EmpathySites, where my team of four has built websites for hundreds of therapists since 2015, and I've coached 202 therapists one to one on their marketing and business. You may have heard me on Selling The Couch, The Rebel Therapist, or The Private Practice Startup.
I've been through many of the same challenges you're facing, and I'm still learning my way through the new ones.
11+
Years in therapist marketing
202
Therapists coached one to one
100s
Of therapist websites built
As heard on
Selling The CouchThe Rebel TherapistThe Private Practice StartupThriving Therapy PracticePsychCentral Pro
Featured testimonials
Katie discovered what works
"As a therapist, marketing isn't something we're trained to think about. We want to reach people so we can help them but achieving that through authentic marketing feels overwhelming. Even knowing where to focus energy is hard!
Kat's approach is simple, direct and practical. She asked questions that not only got me right to the answers but actually got me taking action.
I feel a stronger sense of what works for ME. She provided me with a sense of clarity no podcast, blog or webinar ever could (and I've tried many!)."
Katie Durbin
LCSW
Erica scaled a group practice
"Before working with Kat I was feeling overwhelmed with how to manage and market my growing group private practice. I was wearing all of the hats and headed for burn out unless I delegated and created a plan to scale my practice that was realistic and informed.
After working with Kat I feel more organized and was able to hire a new therapist, hire an assistant to free up my time for more creative pursuits, change the structure of my weekly schedule to balance business vs clinical vs marketing, and got great guidance and support on what needed to change on my website and social media to attract ideal clients.
I've gained a greater sense of strategy for my business without the overwhelm.
Being a solo owner can be very isolating sometimes and it's easy to question yourself. Getting an expert opinion, feedback, and guidance on my marketing and website was affirming and more confident knowing that I have an expert in my corner. Kat is really invested in their work and it shows."
Erica Wilcox
LPC
What do you need help with?
Our time together is focused on you
Marketing
Define who you are trying to attract and connect with them.
Branding
Discover who you are and how to communicate that effectively.
Website
Ensure your website reflects you and attracts clients.
Social media
Identify the best social channels and create content consistently.
Goals
Determine what your goals are and how to reach them.
Accountability
Stay accountable to the work you need to get done.
Hiring
Find great people and delegate responsibilities.
Leadership
Align motivations and rally a team around a common goal.
Common challenges
Problems we can work on together
"My clients aren't coming like they used to"
Maybe referrals that always showed up have gone quiet. Maybe you're full but no one's inquiring, and that silence is louder than it should be. Maybe summer was slow and it never picked back up.
The hardest part is not knowing whether it's you, the market, or something you can fix. We'll look at where your clients have actually come from, what's changed, and what to rebuild first.
"I don't know what to focus on"
You might have a lot of ideas, and because all of them seem important, it's hard to pull yourself away from your business. However it shows up for you, it usually includes feeling scattered, overwhelmed, and like there's always too much to get done.
We can work together to discover what's important and what you can let go of. How would it feel to know exactly what to focus on each day, and to move toward your goal with less work and more fun?
"I don't know how to talk about what I do"
Do you feel completely lost when someone asks, "so tell me what you do?" Unprepared to answer, and then when you try, it comes out all weird? Like, "Yah, uhm, I'm an anxiety therapist for, you know, people with anxiety…"
The most frustrating part is that you know in your head what you want to get across, it just never comes out right. I can help you get clear and confident so you accurately portray who you are and how you help, so clients know you're the right fit and referrals know who to send your way.
"I want to grow another income stream"
You could be bored of private practice, or looking to diversify so you're less reliant on one-to-one therapy services. You might be considering a coaching service, a course or book, or online workshops and programs.
But growing another income stream is a lot of work, and it makes sense that you'd find it hard to start climbing that mountain. After running my own online businesses, I would love to help you design, launch, and market your next awesome thing.
What working together looks like
Before we start
You'll complete a Discovery Worksheet covering your practice, your goals, and what you've already tried. I read it before we meet, so our first session starts with the work instead of the background.
Sessions
One hour on Zoom, every other week. The fortnightly spacing is deliberate, because it leaves you room to actually do the work between sessions instead of collecting more ideas.
After each session
Sessions are transcribed and you get detailed notes with your action steps, so you're never trying to remember what we decided.
Your library
We work from a shared folder, and I add resources from eleven years of coaching therapists as they become relevant to what you're doing. Everything in it is yours to keep.
Accountability
I'll expect progress between sessions and I'll ask about it. Most people tell me that's the part that makes things happen.
One-on-one coaching pricing
Most popular
5-session coaching package
$2,000
Or 4 monthly payments of $500. Approximately 2.5 months of support.
5 one-hour private coaching sessions, scheduled every other week. Best for focused support, clarity, and building momentum.
For deeper support
7-session coaching package
$2,660
Or 4 monthly payments of $665. Approximately 3.5 months of support.
7 one-hour private coaching sessions, scheduled every other week. Best for deeper work, sustained accountability, and lasting change.
Availability
I accept a limited number of clients per week, available Tuesday, Wednesday, and Thursday between 12 pm and 4:30 pm Los Angeles time, 3 pm and 7:30 pm NYC time. Current availability is within the next 4 to 5 weeks.
After your first package
Once you complete your initial commitment of 5 sessions, you can add on sessions as needed at my single session rate of $400/hr. That might be one session a month, a quarterly checkup, or anytime you need expert insight.
Get your free 30-minute inquiry call
Schedule your free inquiry call to discuss your needs, ask any questions, and explore how I can support you through your business and marketing challenges.
Featured testimonials
Hannah got stuff done without feeling stressed
"You are a great listener! You held space really well, which let me talk through my ideas and often answer my own questions with the help of your concise and excellent questions or reflections.
You sussed out my main objective quickly (to create more ease) reflected this to me and then continually brought me back to that as a touchstone. You gave clear impactful suggestions and topics for me to keep working on but somehow you managed to make things feel very spacious and low pressure.
I always felt inspired and empowered after sessions so I was able to get stuff done without feeling stressed. Thank you!"
Hannah Green
Dara went from overwhelmed to balanced
"I initially came to you feeling overwhelmed by all of the options available to me in my line of work, and was having difficulty making decisions as to what direction I should move in next.
After undergoing coaching with you I have much more confidence when it comes to making the best decisions not only for my business, but for my entire life.
I learned from you that, at least for me, it is of utmost importance that I maintain a balance between my personal and work life. Therefore, any business decisions must be put through my filter of "How will this impact all areas of my life? For how long, and to what extent? Am I okay with that?"
This has lessened my sense of needing to be ultra-productive, and I have become much better at setting healthy boundaries for myself when it comes to how I balance my personal and work life."
Dara Hoffman-Fox
LPC
I would love to help you
Schedule your free inquiry call and bring any questions you have. During the call, we'll explore how I can help.