6 Biggest Mistakes Therapists Make When Building An Online Course

An expanded version of my popular, spontaneous Facebook post from last month: Mistake 1: Creating the course by themselves rather than inviting their ideal students into the process to create the course with them Therapists are particularly likely to make this mistake because they know what their clients need. But the problem is, what your…

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Therapists Starting A Group Practice Need To Know This

Going from solo to group means going from marketing and selling one service to selling two. A solo practice markets and sells therapyA group practice markets and sells therapy and employment If you are building a group practice and fail to nurture both – you will not succeed. How are you getting the word out…

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Hey Therapists: Stop Selling What Your Clients Need

Therapists often try to sell what clients need instead of what clients want. Here’s why that’s a huge mistake… I just visited a therapist website and where they are offering a “Self Care Guide” because “self care can lead to a deeper connection to yourself.” So does the website visitor *need* self care? Probably –…

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Should You Offer A Free Consultation Call As A Therapist?

Just some notes on this from a recent coaching session: The Case For Doing Free Consultation Calls Many people won’t be willing to have 4,5,6 first sessions with therapists to find their best fit and may limit their “shopping around” to therapists that offer a free call for that reason. This means you will be…

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